The rainwear market shall be touching around USD 1828.0 million by 2030, reveals Market Research Future (MRFR). The estimated growth rate will be close to 6.2% between 2022 and 2030, indicating substantial progress for the rainwear market.
Market Boosters and Barriers
The rainwear market insights witness strong growth worldwide, as people are increasingly participating in a variety of outdoor recreational and competitive activities such as cycling, running, ski diving, swimming, fishing, and hunting. Dramatic rise in sports and leisure activities across Europe, Asia Pacific, and North America will have a positive impact on the worldwide market in the next several years.
A mounting number of companies are integrating new and enhanced features in their apparels, such as temperature regulation, moisture-wicking, wrinkle-free texture, and quick-drying properties that should drive their demand even more among the consumers. Most of the companies are focusing on technological innovations to develop high quality apparels with impressive efficiency.
The rainwear product types are rain pant, rain suit, rain jacket, and more. The highest position has been claimed by the rain jacket segment in the market and the segment could expect to soar at a healthy rate over the evaluation period. The surging demand for rain jackets could be due to their affordability and higher preference among bike riders.
Depending on material, the global market can be segregated into vinyl, polyester, nylon, and others. The polyester segment presides over the rainwear market trends, and will thrive at a decent rate between 2022 and 2030. Polyester fabric is stain-resistant, strong, mildew-resistant, as well as wind-resistant. Polyester's surface is extremely water-repellent, which makes it easier to wipe the stains and mud from the fabric. These properties are likely to raise the demand for polyester material in the next couple of years.
Top distribution channels are offline as well as online. The online distribution channel records the top spot in the market and can project significant growth all through the analysis period. Extensive surge in mobile shopping, and the evolving shopping pattern of consumers ensure that the online medium will see better growth than its counterpart.
The key industry end users are women, kids, and men. The men segment grabs the highest share in the worldwide market.
North America is the biggest revenue pocket in the global market, strongly influenced by the high adoption rate of modern technologies during manufacturing and the presence of major end-users. Soaring demand for rainwear in line with the growth of the textiles sector combined with frequent technological advances to develop new and better products with improved features will further benefit the North American industry.
Europe remains a highly profitable market for rainwear, thanks to the rising introduction of breathable apparel by major brands, and the significant per capita expenditure of consumers on clothes. Evolving consumer tastes and surging preference for functional rainwear clothing, presence of countries experiencing rainy seasons, and intensive research and development activities carried out by manufacturers to design high-tech apparels foster considerable market growth in the region.
Asia Pacific should procure the fastest growth rate, benefitting majorly from the thriving textile industry across various countries. The market growth in India, Thailand and China, is quite promising, thanks to the rising number of global players gaining entry and shifting their production sites in these countries. Strong government support also adds to the market value in the region.
Mackintosh (UK), Columbia Sportswear Company (US), under armou (US), Burberry (UK), Timberland (US), Prada (Italy), Arc'teryx (Canada), Fjallraven (Sweden), Stutterheim (Sweden), Rains (Denmark), Patagonia (US), Black Diamond Equipment (US), Fox Umbrellas Ltd. (UK), Carhartt (US), The North Face (US), Helly Hansen (Norway), Ducktail (Lithuania) are the major rainwear developers in the market.
Arket revealed its first-ever rainwear range in collaboration with Tretorn, the Swedish rainwear expert, for autumn/winter of 2021. The capsule Tretorn and Arket series of water-resistant garments as well as accessories, reimagines coats for men, children and women taking inspiration from vintage fishermen’s robust raincoats and parkas found generally in a Swedish countryside. The rainwear collection comprises rain guards and fold-ups that prevent the rainwater from the body, along with warming fleece-lined pockets as well as welded seams, which makes the collection perfect for extreme weather conditions.
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